‘Simple is the New Smart:’ New LG G3 Builds on Legacy of Acclaimed G Series
May 27, 2014
NEW YORK AND SAN FRANCISCO, May 27, 2014 — LG Electronics (LG) today introduced to the world its eagerly anticipated LG G3 smartphone, the successor to the company’s popular LG G2. With launch events taking place in six cities worldwide — London, New York, San Francisco, Seoul, Singapore and Istanbul — the LG G3 aims to redefine the definition of a global smartphone for global customers.
The all-new LG G3 will arrive on U.S. soil later this summer with T-Mobile, Sprint, AT&T, Verizon, Best Buy and Best Buy Mobile specialty stores.
Developed under the Simple is the New Smart concept, LG G3 is a culmination of consumer research based on LG’s product development philosophy, Learning from You. The LG G3 was empowered with the best of what current technology has to offer, providing consumers with a user experience more ambitious than anything offered before by LG.
“The smartest innovation in a fast evolving smartphone market is creating harmony between advanced technology and a simplified user experience,” said Dr. Jong-seok Park, president and CEO of the LG Electronics Mobile Communications Company. “The LG G3 is the result of our effort to actualize that idea into a tangible product. And we are extremely pleased with the result.”
Highlights of the new LG G3 include:
True-to-Life Viewing Experience
LG’s development of the LG G3’s breathtaking Quad HD display was the result of years of innovation in display technology. With a pixel density of 538ppi, the LG G3’s Quad HD display sets new viewing standard producing images that are sharper and clearer than traditional smartphone displays. At 5.5-inches, the LG G3 boasts a screen ratio of 76.4 percent with thin bezels all around so the phone feels as comfortable in the hand as a smaller traditional smartphone.
The high-resolution display on the LG G3 also required LG engineers to pair it with battery technology that was just as innovative. LG equipped the LG G3 with a 3,000mAh removable battery and advanced optimization technologies to further maximize battery efficiency. By replacing the metal in the battery cathode with graphite, LG engineers were able to extend the lifespan of the LG G3’s battery. The result is a battery that can keep up with the Quad HD display’s ultra-high performance without losing steam in the middle of the day.
The LG G3’s advanced 13MP OIS+ camera is designed to quickly and easily capture life’s special moments as they occur. This is made possible with LG G3’s innovative Laser Auto Focus. This technology enables the LG G3 to capture the best moment — even in low light — by measuring the distance between the subject and the camera using a laser beam. So fuzzy pictures of your son scoring his first football goal or missed shots because your camera couldn’t decide quickly enough which toddler in the playground to focus on is virtually a thing of the past. Combined with the proven and popular OIS+ technology first seen in the G Pro 2, the LG G3 is sure to impress even the most discerning shutterbugs.
LG also simplified the process of actually capturing those special moments. Rather than having to focus on the subject in preview mode and then pressing the shutter button, with the LG G3, tapping the subject to focus will simultaneously also trigger the shutter. What’s more, the LG G3’s 2.1MP front camera incorporates several new enhancements such as a larger image sensor and larger aperture for more light throughput and better-looking selfies. A unique twist has been added to the standard timed selfie mode by incorporating gesture controls — when ready to shoot, simply clench your hand into a fist and the LG G3 will recognize the gesture and begin the automatic three-second countdown. It couldn’t get any simpler than that.
For video, the LG G3 offers superior sound quality with instinctive microphones that measure the environment to identify the optimal audio level for the clearest recording. And with the built-in 1W speaker with Boost AMP, users can enjoy videos and music accompanied by richer sounds and clearer tones.
Balanced and Simplified Design Language
The Floating Arc design of the LG G3 with its ergonomic arch and slim side profile provides an extremely comfortable grip for everyday one-handed use. The Rear Key continues to anchor LG’s innovative design language, with newly designed power key and volume buttons as well as more premium quality materials and finish. LG also refined sophisticated technical features and advancements located on the rear by arranging them in a clean and singular layout consistent with the LG G3’s well-balanced design language. The stylish metallic skin with matte finish that keeps the LG G3 looking clean and fingerprint-resistant will be offered in five vibrant colors: Metallic Black, Silk White, Shine Gold, Moon Violet and Burgundy Red.
To complement the new external design, LG adopted a minimalistic user interface design with flat graphics. The circular motif of the graphic assets in the new UI was derived from the shape and concept of LG’s logo, reflecting its unique visual style and identity.
Simplified UX to Reflect Simple Pleasures
In addition to the advanced core technologies, LG took its Learning from You approach to a higher level with new UX features to offer LG G3 users a unique experience unlike any previous LG smartphone. Highlights include:
LG will also be offering a collection of new premium accessories to accompany the LG G3:
The LG G3 will begin rolling out worldwide (starting on May 28 in South Korea) on over 170 carriers. Additional details will be announced locally at the time of availability.