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LG Electronics Partners With 'Color Me Rad' To Bring New LG TONE Active To Races Across The USA

ENGLEWOOD CLIFFS, N.J. and COTTONWOOD HEIGHTS, UtahJuly 30, 2015 / -- To celebrate the launch of the LG TONE Active™, the sporty new wireless Bluetooth headset in the award-winning TONE Series, LG Electronics is teaming up with Color Me Rad for three races in its 2015 "Bigger Badder Radder Tour." LG will begin the tour at Color Me Rad Boston on Aug. 1, and then continue on to Seattle on Aug. 15 and San Diego on Aug. 22.

"LG's TONE Active was designed to enable one's fitness potential while listening to the music that empowers their workouts," said Chang Ma, senior vice president of North American marketing, LG MobileComm USA, Inc. "Color Me Rad races are notorious for bringing a unique way to have fun while exercising. Through this partnership, we're hoping to show Color Me Rad racers that they can stay connected through even the most colorful workouts."

Compatible with Bluetooth-enabled devices – including the all-new flagship LG G4 smartphone – TONE Active fits snugly around the neck with a stay-put, contoured design. TONE Active has a water resistance rating of IPX31, so it can withstand sweat. It also features retractable earbuds to alleviate tangled cords. Select Color Me Rad participants will get to wear the newly released TONE Active to experience firsthand how it's the perfect workout accessory during America's most colorful 5K event.


"We started Color Me Rad 5K to give people a chance to complete a fitness milestone and have fun while doing it," said Emerson Hamilton, CEO of Color Me Rad. "Our participants will love LG's TONE Active, as it will allow them a stylish and comfortable way to stay connected to their favorite music during any activity." 

Breakout features of the LG TONE Active include: 

  • IPX3 Water and Sweat Resistance Rating – Designed to handle sweat, whether on the course or in the gym. 
  • Durable, Rugged and Lightweight – Durable yet lightweight with a contoured, around-the-neck style that is comfortable to wear all day long. 
  • Retractable Earbuds – Comes with two sizes of stabilizer tips for a more secure and comfortable fit and a simple solution for cord management. 
  • Bluetooth® Wireless Technology – Hassle-free device connectivity, compatible with Bluetooth-enabled devices, including the LG G4. 
  • Quad-Layer Speaker Technology™ and Digital MEMS Microphone – Robust bass, crisp treble, and exceptional voice clarity.

1 Water-resistant to spraying water based on IPX3 rating

About LG Electronics, Inc.

LG Electronics MobileComm USA, Inc., based in Englewood Cliffs, N.J., is the U.S. sales subsidiary of LG Electronics USA Inc., a global innovator and trend leader in the global mobile communications industry. LG is driving the evolution of mobile forward with its highly competitive core technologies in the areas of display, battery and camera optics and strategic partnerships with noted industry leaders. LG's consumer-centric products — including the flagship premium G Series models — incorporate unique, ergonomic designs and intuitive UX features that enhance the user experience. The company remains committed to leading consumers into the era of convergence, maximizing inter-device connectivity between smartphones, tablets and a wide range of home and portable electronics products. For more information, please visit